The Sunday Post have backed The Kiltwalk to raise £1,000,000 for Scotland's children in 2013!
They kick-started their campaign with a wraparound version of the paper, featuring a kilted Oor Wullie on the front cover...and they have also allowed The Kiltwalk to use the kilted Oor Wullie as part of the charity's new logo.
Editor in Chief Donald Martin said of their support "The Sunday Post are delighted to partner such a fantastic cause. It's five years since we last did a major charity campaign because we have been waiting for the right one to come along. Bringing some of Scotland's leading children's charities in this way is such an innovative approach, but just as important is that their events have a sense of fun, banter, inspiration.
We truly believe that The Kiltwalk will raise £1m in 2013 and The Sunday Post will be doing everything we can to help make that happen."
Kiltwalk founder and CEO Carey McEvoy thanked the Sunday Post at a recent function at Yorkhill Children's Hospital saying "2012 has been everything we hoped it would be and provides us with a firm foundation on which to reach that magical £1m for the first time. However having the support of Scotland's leading Sunday newspaper takes us to a new level in terms of public awareness....and a kilted Oor Wullie is priceless."
The Sunday Post also announced the new Edinburgh Kiltwalk, two new partner charities (Sick Kids and Yorkhill) that will receive a share of the proceeds in 2013.
Next stop....the Auchenshoogle Kiltwalk anyone?