The Kiltwalk: Giving 110%
Sir Tom Hunter walks the walk with pledge to Turbocharge Kiltwalk fundraising with 110% of funds raised going to charity.
Scots now have more reasons than ever before to get walking, thanks to a groundbreaking announcement from Sir Tom Hunter.
The philanthropist and entrepreneur has pledged that 110% of all fundraising at each of the four 2017 Royal Bank of Scotland Kiltwalk events will go to charity.
He made the announcement at the Kiltwalk’s inaugural “Platform” event, a day for charities to get together, network and learn more about best practice in areas such as marketing and fundraising.
Sir Tom; “Last year, every penny, every pound raised went to the walkers’ chosen charities. But this year we promise to do even more – for every £100 they raise The Hunter Foundation (“THF”) will add £10 with no limit.
“Our ambition is for the Kiltwalk to be the lowest cost, best and most effective platform for every charity in Scotland to raise funds for what they believe in. I hope this 10% leverage encourages even more people to wear some tartan and get walking to help those who need it most.”
Paul Cooney, Chief Executive of the Kiltwalk added; “8,000 people took part last year and raised almost £900,000, which was outstanding. If we raise £1 million in 2017, THF will add £100,000 with every penny going to the walkers’ chosen charities. Whatever your reason, whatever cause is close to your heart, sign-up for the Kiltwalk and join us.”
The Royal Bank of Scotland Kiltwalk will return to Glasgow on April 30, Aberdeen on June 4 and Edinburgh on September 17, with a new event – St Andrews to Dundee on August 20.
Every registered charity in Scotland will now be able to benefit from the fundraising effort of generous Kiltwalkers. At the 2017 launch in October, it was announced that Kiltwalk trustees were responding to requests to open up its four iconic walks to help even more people in Scotland, hence walkers can raise funds for any registered Scottish charity of their choice.
Kiltwalk has raised around £3.5 million for Scottish charitable causes since 2011. Walkers who choose Kiltwalk as their charity see all of their fundraising going to deserving causes via the STV Children’s Appeal. The dates for The Royal Bank of Scotland Kiltwalk 2017 are the Sundays of April 30 in Glasgow, June 4 in Aberdeen, August 20 in Dundee and September 17 in Edinburgh.